Sunglasses - The Number One Fashion Accessory

Sunglasses - The Number One Fashion Accessory
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If you’ve been looking for a new product line to add to your online boutique or brick-and-mortar retail store, fashion sunglasses could be the solution for you! Sunglasses are the number one fashion accessory and a great addition to any clothing and accessory shop because they are appealing, affordable, and a customer go to item.

 If sunglasses have not been a part of your inventory, you might be wondering how to get started. That’s where this guide comes in! The following tips will help you successfully start selling fashionable sunglasses to your customer base.

  1. Marketing - First and foremost, you need to know how to market sunglasses as a product within your store. Nobody wants to invest in items that are not appealing or add some kind of value! The best way to market sunglasses is to market the benefits they provide alongside the product such as UV protection reduces the risk of certain eye problems.
  1. Demographic - There are hundreds of different types of sunglasses on the market today. In order to be successful, you need to know which styles are going to sell for your target audience.

Most fashion store owners who buy wholesale sunglasses from Apparel Candy include the trendy and sought after oversized sunglasses to their inventory; especially heading towards spring and summer.

  1. Reputable Manufacturers - Once you’ve considered the styles of sunglasses you like sell, you need to find a reputable manufacturer to buy from. It’s wise to obtain samples from multiple companies before you settle on one. Hence, you can make sure you are offering high-quality items to your customer, new and existing.
  1. Go Live - Set a launch date and announce it to your customers via email blast or whatever means works best for your business. The sooner you are able to start selling sunglasses, the sooner you will begin turning a profit on this universally popular product. Remember, sunglasses are for everyone, so they are among the most versatile choices for business owners like you.

By implementing these helpful hints will have you on your way to selling wholesale fashion sunglasses in no time! The team at Apparel Candy is here to help you get started. Contact us for assistance at 877.870.8686 or place your order today



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