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If you’re looking for new ways to stand out from the sea of competitors in the fashion biz, there’s one way to do it - branding. Yet, branding can be complex, especially when your shop is filled with several different brands and companies.
Don’t worry, though. You can still create a brand for your shop, even if you buy wholesale clothing to fill it.
Enter: wholesale fragrances.
Perfume can be a game-changer for creating your shop’s identity.
Here are five ways it can:
1. Distinctive Scents
One great way to give your shop an “aroma brand” is to focus on a few distinctive scents within your fragrance line-up.
For example, you could focus on “fruity” scents. Your shelves could include some best-sellers from the wholesale perfume collection, including Flowers Forever Women and Gossip.
If you want something more robust for your male customers, you can also find a wide range of wholesale cologne options to help brand your business. For instance, potent scents like Intend, Ice Water, and Prime No. 1 can be in the line-up.
2. Brand Recall
Going with a few signature wholesale perfume scents isn’t just great for “aroma branding;” it is also great for brand recall.
Let’s use the same examples from before.
If someone is looking for a deliciously fruity scent to wear all summer long, they’ll know exactly where to find it - in your shop!
Those who want a powerfully masculine scent can remember smelling similar colognes in your business, which will bring them back to make a sale.
It’s genius, isn’t it?
3. Better Shopping Experience
Some might think that shopping is all about buying clothing items. They’re not wrong, but they’re not entirely right either.
There’s something known as “multisensory shopping experiences.” This is an exciting adventure for a shopper rather than a boring trip to buy a new pair of jeans or a T-shirt.
Adding wholesale perfume to your collection opens up the gateway to a multisensory shopping experience, which can significantly increase sales.
During a shopper’s visit, they will enjoy the wholesale perfume scents while scoping out the rest of your products. It’s a win-win situation!
4. One-Stop Shop
If you’re not adding wholesale perfumes & colognes to your lineup, you might miss out on a significant customer base.
On the other hand, if you add wholesale perfume to your shop, you can become the one-stop place to shop for all of your customer’s needs.
This will surely resonate with buyers looking to buy more than one thing during their next shopping excursion.
5. Adds a Personal Touch
Let’s face it - perfumes and colognes are pretty personal.
And in a world where shoppers are looking to connect with the places they shop, this spells good news for your brand.
Add some wholesale fragrances to your shop, and you can make an instant, relatively deep connection with your shoppers. They’ll want to keep coming back for more!
Scent and Style: The Power of Aromatic Branding for Your Business
Adding wholesale perfume can be a game-changer for your company. Customers will make a better connection to your store and remember the distinctive smells, which can lead to an uptick in sales. Apparel Candy has plenty of wholesale perfumes and colognes to keep your shop stocked and customers satisfied!
To peruse and/ or shop from our online store please visit www.ApparelCandy.com and for questions or inquiries please contact Apparel Candy at 877.870.8686.